Employing reliable tools and techniques of data collection and interpretation, we provide a comprehensive analysis of the macro-economic environment and the market scenarios.

We help our clients optimise their business operations by providing a full range of state-of-the-art research services and in-depth industry expertise. CCI delivers the solutions for turning information into usable, structured knowledge through the use of both primary and secondary researches.

The scope of CCI Market Intelligence support covers:

• India Brand Valuation Studies
• India Feasibility Studies
• India Industry Analysis
• India Market Research
• India Pre-launch Studies
• India Socio-Economic Studies

Brand Valuation Studies

Through our brand management studies we identify strengths of a brand in terms of brand loyalty, brand awareness, brand recall, revenues generated by the brand, potential for brand extension and sale of brand name.

Feasibility Studies

We help you identify business opportunities for both domestic and export markets and evaluate future potential for a product. These comprehensive studies also involve macro level analysis of government policies and business sentiments.

Industry Analysis

Offering an overview of selected industry sectors, these studies provide a detailed analysis of the market dynamics, major players, distribution strategies, promotional tools as well as the expected demand-supply scenarios.

Market Research

We conduct comprehensive market survey or a limited desk research - structured to client requirements - and guide you through all the steps of a research study i.e. from defining the problem, developing the questionnaire, collecting & tabulating the data, analysing, reporting and drawing conclusions. We undertake complex studies of business trends including short-term and long-term forecasting, pricing and acquisition studies.

Pre-launch Studies

We undertake studies to test a product concept or an idea prior to its market launch. We also analyse market responses to existing products and suggest modifications in the product or marketing strategies to be in tune with the market dynamics. The studies also suggest alternative distribution channels.

Socio-Economic Studies

We undertake the evaluation of various welfare schemes and programmes in the social sector funded by Government of India as well as foreign donors. These studies include a wide range of sectors such as Health, Rural Development, Education, Drinking Water, etc.